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Brochures a Captivating Marketing Tool For Businesses


A well-designed brochure also called as a pamphlet in simpler terms is a document comprising of information promoting your products and services. Brochures play a significant role as a marketing tool for businesses big or small despite the growing popularity of online marketing tools. The reason is the numerous advantages a brochure offers.

1. These are an effective and pocket-friendly medium to advertise products and services of businesses. Hence are a great marketing tool for businesses that run on a tight budget. 
2. The focus of the brochures is completely on the business and its offerings. Therefore they aid in capturing the undivided attention of the customers.
3. A brochure is available in a variety of formats like a flyer, newsletters, menus and product guides. This enables them to be used for promoting products and services of the business on different platforms. 
4. In comparison to e-brochures and newsletters they are easy to access and can be easily read anywhere you go. 

The multifold benefits of the brochures make then an exciting marketing tool. But the success its usage to an extent depends on how they are printed. The printing services in such a scenario play an important role. 



Classification Of Brochures

Gate Fold Brochure: It is made from high-quality paper and has an 8-panel structure. They are used for high-end marketing and have ample space to provide product and service information.

Tri-Fold Brochure: These comprise three folds and 6 panels to display the information. They are one of the low-cost options and are easy to carry.

Flyers: They are another popular type but different from other types of brochures. These contain a single page and are cheaper. The information is kept concise and as per customer demands. 

Insert Brochures: These are an interesting type and usually come with a feedback form. The advantage is they can be instantly filled by the customer for feedback. 

Apart from the above, there are also other types available called the bi-fold and Z fold. Always make your choice depending upon the intended use. 

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